Gravity Forms is a specialized plugin for WordPress built to create, publish, and manage interactive web forms directly within the site content management system. The software features a visual form editor that allows web managers, designers, and site owners to assemble contact forms, custom feedback questionnaires, lead generation flows, and application forms without writing manual code. Users can select from an extensive collection of over 30 distinct field types, start with pre-designed form templates, adjust element positioning, and arrange responsive row layouts. Furthermore, conditional logic rules enable creators to present or hide specific fields, entire sections, or complete form pages based on real-time end-user selections.
Beyond standard submission handling, the platform includes dedicated features to govern data routing, entry processing, and transactional messaging. When visitors submit a form, administrators can direct notifications to specific individuals, groups, or external channels using conditional rules and email logic. Submitted input can automatically populate administrative email alerts, confirmation messages, and post templates through integrated merge tags. Site managers can export entry records to CSV files, import existing form structures across different sites, or utilize command-line controls through WP-CLI and dedicated CLI utilities to manage form structures and collected records programmatically.
The system provides tailored tools for e-commerce, digital monetization, and active audience participation. Through gateway integrations, website administrators can process single transactions, manage recurring subscription billing, incorporate setup fees, offer temporary trial periods, and apply promotional flat-rate or percentage discount codes with set expiration limits. Additional official add-ons expand form functionality to support conversational single-question interfaces, site polls, interactive quizzes featuring automated scoring, formal surveys with Likert scales and ranking inputs, cascading dropdown menus, digital signature capture, and automated WordPress account registration.
Security controls and digital accessibility compliance are embedded directly into the form construction framework. The software supplies tools to design web forms compliant with WCAG 2.1 AA standards, utilizing semantic HTML markup, ARIA label support, screen reader compatibility, and out-of-the-box keyboard navigation. Data privacy mechanisms assist organizations with GDPR compliance through consent verification and entry administration tools. To block unwanted submissions and bot attacks, the platform incorporates an internal anti-spam honeypot mechanism, Akismet spam filtering, and support for Google reCAPTCHA v2 and v3 verification services.
The software also equips businesses and developers with advanced submission tracking and front-end publishing options. The partial entries capability automatically logs input from users who start filling out a form but exit prior to final submission, allowing teams to analyze drop-off points and re-engage prospective leads. Furthermore, forms can automatically transform submitted entries into WordPress posts, pages, or custom post types, allowing site visitors to publish user-generated content or edit their entries directly from the front end without requiring back-end administrative dashboard access.
Online retailers, agencies, and lead capture teams can activate the Partial Entries add-on to automatically log form data as visitors complete fields. Even if a user exits the web page without pressing the submit button, entered values like contact names and email addresses are recorded in real time. Administrators can establish conditional logic rules to specify which incomplete forms to retain. Team members can then evaluate drop-off fields in the WordPress dashboard and execute follow-up outreach to convert lost leads.
Processing E-Commerce Payments and Subscriptions
Businesses, digital service providers, and non-profit organizations can process transactions directly through website forms by connecting payment gateways like Stripe, Square, or Mollie. Forms can handle one-off product purchases, recurring membership subscriptions, sign-up fees, and free trial periods. Site owners can also apply flat-rate or percentage discount codes featuring usage limits and expiration dates. Transaction details, customer sales records, subscription cancellations, and refund processing can be managed directly within the WordPress dashboard without navigating to third-party portals.
Conducting Customer and Association Surveys
Companies, educational institutions, and non-profit groups can deploy surveys using eight dedicated field types, including Likert scales, rankings, star ratings, dropdowns, and open text boxes. Survey creators can enforce required fields, customize labels, and apply conditional logic to display tailored follow-up questions based on earlier user responses. Response data can be analyzed instantly inside the WordPress dashboard, where administrators can review question breakdowns, filter submissions by specific dates or logic criteria, and gather actionable audience feedback.
Automating WordPress User Registration
Site managers can construct tailored onboarding forms that streamline the user registration journey on a WordPress website. These forms collect required profile information, handle paid sign-up charges or ongoing subscription payments through integrated payment processors, and automatically register new user accounts in the WordPress database upon successful completion. This enables membership platforms, educational courses, and client portals to sign up new members smoothly while allowing users to manage their profile details directly through front-end forms.
Publishing User-Generated Content from the Front End
Publishers, community directories, and magazine editors can create forms that convert user submissions into published WordPress posts, pages, or custom post types. Website visitors, guest authors, or event organizers can submit articles, directory listings, or calendar entries directly from the front end without needing administrative account credentials. Additionally, front-end submission functionality permits users to edit their submitted content after submission, significantly reducing administrative overhead for site editorial teams.
Routing Instant Team Notifications to Slack
Agencies, customer support units, and sales departments can link form submissions to Slack to keep team members informed instantly. When a visitor submits a contact form or service inquiry, automated notifications are delivered to designated Slack channels, private groups, or direct messages. Messages can be built using custom text and merge tags, and can attach uploaded files or photos. Conditional logic ensures alerts only fire when submissions meet specific business requirements.
Alternatives to Gravity
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Is Gravity Forms accessible for visitors using screen readers?
Yes, Gravity Forms equips site builders to construct web forms meeting WCAG 2.1 AA accessibility guidelines. Forms come standard with structured semantic HTML, ARIA attributes, full keyboard navigation, and screen reader support. Validation messaging and error indicators are clearly displayed so all site visitors can comprehend and resolve input mistakes.
Can I collect payments and manage subscriptions with Gravity Forms?
Yes, Gravity Forms integrates with processors like Stripe, Square, and Mollie to handle dynamic online transactions. Forms can accept major payment options including credit cards, Apple Pay, Google Pay, and bank ACH transfers. Store managers can execute one-time sales, set up subscription schedules, configure sign-up fees, apply trials, and manage refunds or cancellations directly inside the site dashboard.
What happens when a visitor abandons a form before submitting?
Through the Partial Entries add-on included with Elite and Nonprofit licenses, input fields are recorded automatically as prospective leads complete them. Form creators can establish conditional logic parameters to capture entries only when essential details, such as name or email, are entered. Unfinished form submissions can then be inspected directly in the WordPress administrative interface.
How does the plugin protect forms against automated spam?
Gravity Forms guards online forms using built-in honeypot protection, Akismet integration, and Google reCAPTCHA version 2 or version 3 verification. Furthermore, administrators can connect the AbuseIPDB add-on to defend forms against malicious IP addresses and automated spam bots, keeping submission databases secure.
Can form submissions generate WordPress posts or register new users?
Yes, the system can automatically convert form inputs into published pages, standard posts, or custom content types, enabling front-end publishing and user entry editing. Additionally, the User Registration add-on allows site owners to design forms that collect personal details, process initial payment fees, and establish new WordPress user accounts automatically.
Can I customize Slack alerts triggered by form submissions?
Yes, the Slack integration delivers instant notifications to designated channels, private groups, or direct messages upon form submission. Alert messages can be constructed using plain text combined with merge tags, include uploaded file attachments, and utilize conditional logic so team alerts trigger only when specific entry conditions are satisfied.
How do survey features and dashboard reporting work?
The Survey add-on provides eight dedicated field options, such as Likert scales, ratings, rankings, dropdowns, and text boxes. Submission results can be reviewed directly from the administrative dashboard, where reporting tools break down answers by individual question, filter data by date ranges or custom criteria, and display actionable feedback insights.
Is a free demo available to test Gravity Forms before buying?
Yes, Gravity Forms provides a free Elite demo, giving prospective buyers a way to test the builder and its features without financial commitment. If a customer decides to purchase a license, the vendor backs the purchase with a 30-day money-back guarantee, providing a full refund upon request within 30 days.
How can developers extend and customize Gravity Forms?
Developers can modify form operations using over 500 action and filter hooks available within the plugin structure. The platform also provides an open REST API, custom webhooks for external integrations, and command-line management options using WP-CLI via the Gravity Forms CLI add-on to administer forms and submitted data programmatically.
Who uses Gravity?
Gravity Forms is built for web designers, developers, digital agencies, marketing teams, e-commerce businesses, non-profit organizations, educational institutions, event organizers, and content publishers managing forms on WordPress websites.
Web Designers and Developers
Digital Agencies
Marketing Teams
E-Commerce Businesses
Nonprofit Organizations and Associations
Educational Institutions
Event Organizers and Content Publishers
Gravity pros and cons
Until real users review Gravity, this tab shows what the vendor highlights and the points worth checking — never invented opinions.
What Gravity highlights
Visual drag-and-drop form builder supporting multi-column layouts and over 30 field types.
Built-in WCAG 2.1 AA accessibility features including ARIA labels, semantic markup, and screen reader compatibility.
Advanced entry collection capabilities such as conditional logic, multi-page flows, field calculations, partial entry logging, and electronic signatures.
Extensible developer tools with over 500 action and filter hooks, REST API, webhooks, and WP-CLI command-line management.
Integrations with marketing platforms, CRMs, team collaboration channels, and anti-spam services.
Points to check before choosing
The software operates exclusively as a WordPress plugin and cannot be used on non-WordPress site platforms.
Advanced capabilities like Partial Entries, Surveys, Digital Signatures, and Conversational Forms require an Elite or Nonprofit license tier.
The vendor's website does not state server storage limits for files uploaded through form submission fields.
The site does not explicitly detail geographic data residency options for form submissions stored in the WordPress database.
Gravity features
Visual Drag-and-Drop Form Builder
The visual editor allows administrators to select from over 30 field options, position elements, and adjust field settings without touching code. Users can duplicate fields, modify options, and preview form layouts in real time. Pre-built templates enable rapid deployment of standard forms, while flexible layout controls support custom forms tailored to site workflows.
Multi-Column Responsive Layouts
Site owners can design compact forms by splitting rows into up to four columns. Within the visual interface, users can adjust column widths, resize layout zones, and drag fields side by side. Form layouts adapt automatically to screen dimensions, providing a clean appearance across mobile phones, tablets, and desktop computers.
WCAG 2.1 AA Accessibility Tools
The software includes built-in accessibility features to assist creators in producing forms compliant with WCAG 2.1 AA guidelines. Generated forms feature semantic HTML elements, proper ARIA attributes, complete keyboard navigation, and compatibility with screen readers. Clear validation messages and error handling help all visitors complete forms successfully.
Conditional Logic Controls
Form builders can establish conditional rules to show or hide fields, sections, multi-step pages, and submission buttons based on visitor inputs. This eliminates irrelevant fields and creates personalized form flows. Conditional logic also governs email notification routing, Slack message triggers, partial entry capture, and automated data routing.
Paginated Forms and Save and Continue
To make lengthy application forms or multi-part questionnaires more approachable, creators can split forms into multiple pages. To further boost form completion rates, the save and continue feature allows visitors to save their progress at any stage and resume filling out the form later using a saved link.
Partial Entries Logging
The Partial Entries add-on automatically saves entered form data as users complete fields, even if they leave the page without clicking submit. Administrators can set conditional logic rules to specify when data is recorded, such as capturing entries only when name and email fields are filled, helping identify form drop-off areas.
Field Calculations
Calculations allow form fields to determine numeric values dynamically based on mathematical formulas. By referencing other input fields, calculated fields can automatically compute order totals, estimated service prices, dynamic scores, or specific numeric quantities in real time as visitors adjust their inputs on the web form.
Conversational Form Layouts
The Conversational Forms add-on presents form questions one at a time rather than displaying the full layout on a single page. This creates a guided, interactive experience that reduces visual clutter and keeps visitors focused as they move through multi-step surveys, questionnaires, or lead capture forms.
Surveys and Interactive Quizzes
Dedicated add-ons enable organizations to build formal surveys using eight specialized field formats like Likert scales, ratings, and rankings. Built-in dashboard tools allow instant response analysis. Meanwhile, interactive quiz functionality delivers automated grading, customizable scoring rules, and audience insight reports for educational or promotional user engagement.
Digital Signatures
With the Signature add-on, site visitors can sign agreements, contracts, or consent forms electronically directly on screen using a touchscreen or mouse input. This removes the need for paper printing or third-party signature software, storing completed electronic signatures securely alongside submission entries in the site database.
Multi-Processor Payment Integration
The software connects with major payment gateways, including Stripe, Square, and Mollie. Forms can accept credit cards, Apple Pay, Google Pay, and ACH bank payments. Businesses can configure single payments, recurring billing cycles, setup fees, trial periods, and flat or percentage discount codes with specific expiration dates.
Developer Extensibility and Hooks
Developers can alter form behavior and extend platform functionality using over 500 action and filter hooks. The software includes an open REST API, custom webhooks for third-party endpoints, and WP-CLI command-line support via the Gravity Forms CLI add-on to manage form configurations and entry records programmatically.
Spam Protection and Security Audits
To safeguard forms from spam bots, the plugin offers an internal honeypot mechanism, Google reCAPTCHA v2 and v3 support, and Akismet integration. Data handling features support GDPR compliance through consent fields and entry management, while internal security code audits are conducted routinely by the vendor team to keep forms safe.
Email Logic and Dynamic Merge Tags
The platform supports advanced email notification routing based on user inputs and conditional rules. Notifications and confirmation messages can incorporate dynamic merge tags to automatically insert submitted field values, page metadata, or contextual information into outgoing emails, custom post templates, or connected third-party messaging services.
Gravity pricing
We don't publish prices: they change often and differ by country. Check current plans on Gravity's own pricing page.
Gravity Forms is available as an annual subscription license organized into three main commercial tiers, plus a dedicated Nonprofit plan. Licensing is based on the number of supported websites and access to specific add-on features. The Basic License covers 1 site with Standard Support and includes email marketing add-ons such as HubSpot, Mailchimp, ActiveCampaign, and Campaign Monitor. The Pro License covers 3 sites with Standard Support and includes integrations like Stripe, Square, Dropbox, Zapier, Slack, and Trello. The Elite License covers unlimited sites with Priority Support and WordPress Multisite support, providing access to all official add-ons, including User Registration, Conversational Forms, Partial Entries, Polls, Signature, and Survey. A free demo is available for evaluation, and paid licenses include a 30-day money-back guarantee.
Gravity Forms connects with external web services and software products through official add-ons, certified extensions, and marketplace integrations. It allows site owners to feed form submission data directly into customer relationship management platforms, email marketing tools, project management software, team communication channels, and payment processing services. Developers can also connect external services using webhooks, the open REST API, or integration tools like Zapier and ApiX-Drive.
Slack
Stripe
Square
Dropbox
Zapier
Trello
HubSpot
Mailchimp
ActiveCampaign
Campaign Monitor
PayPal
Mollie
Google Calendar
ApiX-Drive
AbuseIPDB
Akismet
Google reCAPTCHA
Yoast SEO
Gravity support
Gravity Forms offers technical support and self-service learning options. Licensed customers can submit support requests to receive email assistance, with Standard or Priority support levels provided depending on the active license plan. The vendor maintains a technical documentation library covering setup, features, and developer add-ons. Additional learning materials include practical courses, short videos, and webinars on the Gravity Learn site, practical tutorials on the official blog, and peer-to-peer discussion on the Community Forum.
Ticket Support (Standard and Priority)
Documentation
Gravity Learn Site (Videos, Courses, Webinars)
Gravity Forms Blog
Community Forum
Gravity reviews
We don't show a rating for Gravity until at least 10 real users have reviewed it — so far, 0 of 10. Reviews are read and approved by hand; none are identity-verified, but none are bought or invented either.
How this page was made
Prepared by our automated operator · Awaiting review by the publisher (not shown to search engines until approved)
This page was written with AI from 9 pages of gravityforms.com's own website (read on Sep 16, 2026) and checked automatically: no copied wording, no prices, and no figure that isn't on the vendor's site. Nobody on our team has tested Gravity.
