SurveyMonkey is an insights and feedback management platform designed to help organizations continuously capture, analyze, and act on input from employees, customers, market segments, and event participants. Built to support both simple questionnaires and formal research projects, the platform offers tools for generating surveys, creating custom online forms, and conducting market research studies. Organizations use these capabilities to track key metrics like customer satisfaction, evaluate workplace sentiment, measure training programs, and test new product concepts.
To assist with questionnaire design, the system provides over 500 expert-designed survey templates and artificial intelligence capabilities called Build with AI. Users can generate surveys and forms from short text prompts in as little as 60 seconds, or import existing work from external productivity applications. The platform incorporates automated guidance to identify potential survey design errors and recommend suitable question formats. Advanced design controls include skip logic, piping, advanced branching, question randomization, and customizable visual themes containing brand logos, colors, and fonts.
Response collection occurs across multiple digital and physical distribution channels. Users can share surveys and forms using direct web links, email distributions, SMS messages, QR codes, social media posts, website embeds, and interactive kiosks. For projects requiring specific demographic samples, the platform connects to SurveyMonkey Audience, a global respondent panel containing over 335 million people across more than 130 countries with over 200 targeting options. Automated collection options allow users to schedule recurring surveys and send follow-up reminders to unengaged recipients.
Analysis of collected data is performed through an integrated AI Analysis Suite, statistical analysis tools, and multi-survey visual dashboards. The software evaluates open-ended responses using sentiment analysis, filters out low-quality entries, and allows users to query dataset results using conversational prompts. Specific research methodologies such as MaxDiff analysis, concept testing, price optimization, and brand health tracking are built directly into the software. Export tools enable users to extract presentation-ready charts or forward raw entries directly to external spreadsheet applications.
For organizational administration and data governance, the platform delivers central management dashboards, enterprise application integrations, and security controls. Customer data is stored on AWS cloud infrastructure located in the United States, Canada, and Ireland. Security features include AES-256 encryption at rest, TLS 1.2+ encryption in transit, SAML 2.0 Single Sign-On, and administrative controls to limit requests for personally identifiable information. The platform is audited for SOC 2 Type II, ISO 27001, PCI DSS, GDPR, and CCPA standards, with optional HIPAA compliance add-ons.
Organizations measure customer satisfaction, Customer Effort Score, and Net Promoter Score across digital and physical touchpoints. Teams collect feedback during in-store or online purchases, after customer service interactions, and following product usage. Using benchmarkable templates, businesses build voice of the customer programs to monitor retention, pinpoint service issues, and identify factors that increase long-term customer loyalty and brand advocacy.
Employee Feedback and Human Resources Management
Human resources teams evaluate the complete employee lifecycle by administering onboarding evaluations, engagement surveys, 360-degree performance reviews, inclusion assessments, and exit interviews. Organizations collect continuous sentiment data to identify skill gaps, evaluate learning and development initiatives, design competitive employee benefits packages, and analyze reasons for staff attrition. These insights help managers make data-informed workplace improvements.
Online Form Creation and Submission Processing
Organizations construct web forms to capture event registrations, job applications, user requests, consent documentation, and digital orders. Website administrators can embed forms directly on web pages or distribute them via direct links. Collected entries appear in centralized tables for tracking, file attachments, and payment processing, while automatic notifications inform team members as soon as new submissions arrive.
Market Research and Audience Sentiment Analysis
Research teams run target audience assessments, ad testing, brand health tracking, and message testing across distinct market segments. Using specialized methodologies like MaxDiff analysis and Price Optimization, organizations determine optimal product pricing ranges and evaluate brand awareness. Researchers can tap into a global panel of over 335 million respondents across 130+ countries to collect audience feedback in as little as an hour.
Product Development and Feature Prioritization
Product management teams validate early-stage ideas, evaluate packaging designs, and prioritize software features before commercial launch. By gathering early prospective user feedback and running product concept tests against established industry benchmarks, teams identify high-priority customer requirements and refine product roadmaps. This continuous feedback loop helps product teams minimize uncertainty when introducing new offerings or functional updates to the market.
Event Management and Live Polling
Event organizers manage pre-event planning, registration RSVPs, attendee preferences, and post-event feedback. During live sessions or online presentations, organizers use polling features to capture audience opinions, calculate instant results, and display real-time data visualizations. Post-event survey assessments help teams measure overall participant satisfaction, gather venue feedback, and make data-driven planning adjustments for future events.
Alternatives to SurveyMonkey
Other tools in Customer Service, listed A–Z. No vendor pays to appear here.
What features are included in the free SurveyMonkey Basic plan?
The Basic tier costs nothing and needs no payment card to begin. Subscribed users can draft unlimited survey projects, capped at 10 items in each questionnaire. Account owners can review a maximum of 25 completed answers per project. This tier offers foundational question design tools, artificial intelligence drafting features, and core response viewing capabilities suitable for personal or light feedback tasks.
How does SurveyMonkey utilize artificial intelligence for survey creation and analysis?
SurveyMonkey uses artificial intelligence to draft questionnaires and web forms from brief text descriptions in roughly one minute using Build with AI. The system generates recommended query formats and choices, detects prospective errors prior to deployment, filters out low-quality entries, and applies sentiment analysis within its AI Analysis Suite to interpret open-ended responses.
What options exist for reaching survey respondents through SurveyMonkey?
Users can distribute surveys to their own contacts through email invitations, direct web links, SMS messages, QR codes, social media shares, website embeds, or offline kiosks. Additionally, organizations can purchase access to SurveyMonkey Audience, a global respondent panel composed of over 335 million people in 130+ countries, with over 200 demographic targeting parameters available.
What data security and encryption measures does SurveyMonkey implement?
SurveyMonkey encrypts data at rest using AES-256 and in motion using TLS 1.2+. The platform operates on AWS infrastructure, maintains 24/7 incident response monitoring, conducts annual third-party penetration tests, and runs an active bug bounty program. Enterprise tiers support SAML 2.0 Single Sign-On, two-factor authentication, and controls to limit collection of personally identifiable information.
Is SurveyMonkey compliant with HIPAA, GDPR, and SOC 2 standards?
SurveyMonkey is certified under SOC 2 Type II, ISO 27001, and PCI DSS standards, while supporting GDPR and CCPA requirements through built-in privacy settings, data deletion controls, and Standard Contractual Clauses. Enterprise subscribers can also meet HIPAA compliance requirements by purchasing a Business Associate Agreement (BAA) as a separate add-on module.
Where is user feedback data hosted?
Customer survey and form data is stored on Amazon Web Services (AWS) cloud infrastructure. Data center locations include the United States, Canada, and Ireland (EU). Enterprise accounts have regional cloud storage options, allowing organizations to maintain data in specific geographic locations to comply with regional privacy standards and data residency requirements.
What software applications integrate directly with SurveyMonkey?
SurveyMonkey connects with over 200 external software applications directly or through Zapier. Specific named integrations include Mailchimp, Google Sheets, Zendesk, Trello, Microsoft Teams, and Salesforce. These integrations allow teams to trigger automatic survey dispatches after closed deals or support interactions, automatically export response entries into spreadsheets, and build custom workflows via developer APIs.
What market research capabilities are offered on the platform?
The platform includes built-in methodologies for commercial research, such as Price Optimization, MaxDiff analysis, product concept testing, ad testing, message testing, package testing, name testing, logo testing, and brand health tracking over time. These tools allow research teams to assess market demand, optimize product pricing, and measure brand perception.
How are team collaboration and administrative privileges handled?
SurveyMonkey offers Teams and Enterprise plans designed for collaborative work. Teams can share survey designs, branding assets, and results in real time. Enterprise plans provide a centralized administrative dashboard to manage user access, set detailed permissions, enforce Single Sign-On (SSO), restrict PII collection, and select which AI capabilities individual team members can access.
Who uses SurveyMonkey?
SurveyMonkey is designed for organizations of all sizes, from small business owners to global enterprises, including 95% of the Fortune 500. It serves professionals across human resources, customer experience, marketing, product management, market research, and event planning. Supported industries explicitly mentioned on the website include retail, consumer packaged goods, food and beverage, financial services, government, nonprofit, education, healthcare, technology, professional services, travel, and hospitality.
Small Businesses
Growing Teams
Global Enterprises
Human Resources & People Teams
Customer Success & Support Teams
Marketing & Market Research Teams
Product Management Teams
Nonprofit & Educational Institutions
SurveyMonkey pros and cons
Until real users review SurveyMonkey, this tab shows what the vendor highlights and the points worth checking — never invented opinions.
What SurveyMonkey highlights
Access to over 500 pre-built expert templates and AI-powered survey creation tools.
Direct access to a global panel of over 335 million respondents across 130+ countries.
Multi-channel distribution via web links, email, SMS, QR codes, website embeds, and kiosks.
Over 200 software integrations alongside scalable developer APIs.
Enterprise-grade security certifications including SOC 2 Type II, ISO 27001, PCI DSS, and regional AWS hosting.
Points to check before choosing
The free Basic plan caps response viewing at 25 entries per survey and limits surveys to 10 questions.
Single Sign-On (SSO) via SAML 2.0 and centralized admin controls are restricted to Enterprise plans.
Business Associate Agreements (BAAs) for HIPAA compliance require a separate paid add-on on Enterprise plans.
The website does not specify telephone support hours or guaranteed response times for technical support.
SurveyMonkey features
Build with AI Survey Creation
Users can create customized questionnaires and web forms in under a minute by submitting a brief prompt. The system automatically drafts survey questions, proposes effective response choices, and suggests suitable query structures. Automated verification tools also analyze drafted surveys prior to launch to highlight potential layout or logic mistakes.
Pre-Formatted Template Library
The system includes more than 500 pre-designed questionnaire templates for varied application areas, including consumer satisfaction, employee engagement, market research, and event coordination. These ready-to-use frameworks help non-expert creators deploy structured surveys quickly while adhering to research standards without creating questionnaires from scratch.
SurveyMonkey Audience Panel
Organizations can distribute surveys to an international respondent panel exceeding 335 million active users situated across more than 130 countries. Featuring over 200 distinct demographic filtering choices, this service enables teams to select exact target criteria and receive survey results from specific populations within approximately one hour.
Advanced Logic and Survey Routing
Creators can build tailored participant paths using sophisticated branching, skip logic, and answer piping. Question sequence randomization minimizes response bias, while dynamic routing displays subsequent queries based on earlier selections. This custom flow maintains participant interest and yields clearer, more accurate response data.
Multi-Channel Distribution Tools
Surveys and forms can be distributed through numerous digital channels, including automated email dispatches, direct web links, SMS text messages, QR codes, social media channels, website embeds, and standalone kiosks. Automated dispatches let administrators set recurring feedback schedules and send follow-up notifications to non-respondents.
AI Analysis Suite and Sentiment Analysis
An integrated set of analytical tools uses sentiment processing to evaluate open-ended textual answers. The system categorizes qualitative responses, flags low-quality submissions, and allows users to ask direct natural language questions about their datasets, turning raw feedback into usable operational guidance without requiring manual coding.
Price Optimization Tools
Built-in pricing research methodologies assist organizations in establishing optimal price points for prospective or existing offerings. The framework measures target consumer willingness to pay, calculates acceptable pricing ranges, and generates revenue-maximizing recommendations to guide commercial strategies.
Dynamic Online Form Builder
Users can design web forms equipped with specialized input fields, file attachment options, contact collection areas, and payment handling features. Completed forms can be embedded directly into web pages using simple code snippets or shared through links, with incoming entries compiled in unified management tables.
Custom Dashboards and Reporting
The platform offers configurable multi-survey dashboards, presentation-ready graphics, and statistical analytical capabilities. Teams can evaluate operational performance across multiple feedback initiatives, observe trends over time, perform comparative statistical tests, and export generated graphics into external spreadsheet and presentation formats.
Centralized Administrative Controls
System administrators gain comprehensive visibility over organization accounts through a unified management dashboard. Account managers can assign user seats, configure explicit permission rights, monitor ongoing survey work, and selectively grant or revoke team access to built-in artificial intelligence features at any point.
Enterprise Security and Encryption
Feedback data is protected using AES-256 standards for stored data and TLS 1.2+ protocols for data in transit. Enterprise accounts can enable SAML 2.0 Single Sign-On, require two-factor authentication, oversee data deletion requests, and restrict questionnaire fields from requesting personally identifiable information.
Regulatory Compliance Capabilities
The platform supports compliance with global data privacy and security regulations, including GDPR, CCPA, ISO 27001, SOC 2 Type II, and PCI DSS. Enterprise customers can designate data hosting across regional AWS facilities in the United States, Canada, or Ireland, and purchase HIPAA Business Associate Agreements.
SurveyMonkey pricing
We don't publish prices: they change often and differ by country. Check current plans on SurveyMonkey's own pricing page.
SurveyMonkey offers four tier options: Basic, Individuals, Teams, and Enterprise. The Basic package requires no payment card and allows creation of endless questionnaires, capped at 10 items per questionnaire and 25 viewable answers per project. Higher tiers like Individuals and Teams provide enhanced tools, custom visual branding options, and shared team editing. The Enterprise tier adds centralized administration dashboards, SAML 2.0 single sign-on, and optional HIPAA compliance add-ons. The vendor website does not display plan costs or monetary pricing details.
SurveyMonkey integrates with over 200 popular software applications, allowing users to trigger automated surveys, sync response data with spreadsheets, send alerts to productivity tools, and combine survey results with operational data in business intelligence software. Developers can also build custom connections using scalable APIs.
Mailchimp
Google Sheets
Zapier
Zendesk
Trello
Microsoft Teams
Salesforce
AWS
SurveyMonkey support
SurveyMonkey provides online resources including a Trust Center, Legal Center, and security and privacy white papers detailing compliance standards. Prospective customers can request product demos or contact sales through online forms on the website. Self-service documentation and data deletion features are available. The website does not state phone support hours, live chat options, or training academies.
Self-service documentation
Trust Center and white papers
Online sales contact form
Demo request form
SurveyMonkey reviews
We don't show a rating for SurveyMonkey until at least 10 real users have reviewed it — so far, 0 of 10. Reviews are read and approved by hand; none are identity-verified, but none are bought or invented either.
How this page was made
Prepared by our automated operator · Awaiting review by the publisher (not shown to search engines until approved)
This page was written with AI from 9 pages of surveymonkey.com's own website (read on Sep 16, 2026) and checked automatically: no copied wording, no prices, and no figure that isn't on the vendor's site. Nobody on our team has tested SurveyMonkey.
