Active Intelligence (Wavelength)
Active Intelligence operates as a proactive AI engine that monitors account events and builds campaign drafts prior to user input. The system spots breaks or gaps in active automation paths, monitors external web signals like competitor updates, and executes background scheduled tasks. This helps teams launch campaigns faster while maintaining automated workflows without needing repetitive instructions.
Marketing Automation Engine
The platform offers a visual automation builder that initiates cross-channel workflows triggered by contact actions, site visits, form submissions, or specific custom events. Marketers can build multi-step paths that combine email sends, internal alerts, profile field updates, and branch decisions to deliver personalized communication flows across the entire customer lifecycle automatically.
Sales CRM and Pipeline Management
The built-in CRM provides flexible visual sales pipelines that track prospective deals through customizable pipeline stages. It includes automated deal creation, automated deal routing to specific representatives, task management, shared notes, and notification emails that alert team members when critical changes occur within active deals.
Model Context Protocol Connectors
Connectors for ChatGPT and Claude utilize the Model Context Protocol standard to securely connect platform data with external artificial intelligence tools. Users can trigger automations, inspect campaign performance metrics, look up contact activity histories, and modify CRM records using conversational prompts inside their preferred LLM environment.
AI Lead and Deal Scoring
Predictive machine learning models evaluate every contact and incoming opportunity based on historical interaction metrics and explicit custom data. By automatically calculating deal and lead scores, sales representatives can prioritize high-probability prospective clients and dedicate their time to deals with the highest likelihood of closing.
Omnichannel SMS and WhatsApp Messaging
Native messaging channels allow businesses to build automated text and WhatsApp conversations directly inside workflow sequences. Marketers can trigger time-sensitive SMS alerts or conversational WhatsApp messages based on customer activities, expanding reach beyond traditional email channels without managing separate messaging software.
Site and Event Tracking
Site and event tracking tools capture contact behaviors across external websites, member platforms, or web applications. Marketers can record link clicks, page views, and specific user actions to trigger immediate follow-up sequences, adjust audience segments, and deliver highly context-aware automated messaging.
Predictive Sending and Deliverability
Machine learning capabilities determine the precise time each individual contact is most likely to open and engage with emails, automatically adjusting dispatch times. High deliverability standards are maintained through optimized infrastructure, helping sender reputations stay healthy and ensuring messages land consistently in contact inboxes.
Multi-Variate Split Testing
Marketers can optimize campaign performance by testing up to five content variations simultaneously within a single campaign launch. The system measures performance across subject lines, email layouts, and sender details, allowing teams to determine which content variation yields the highest open and click-through metrics.
AI Brand Kit Importer
The AI Brand Kit allows users to quickly import core branding elements, logos, color palettes, and styled assets into the platform within seconds. Marketers can automatically generate on-brand campaign templates and landing pages without spending manual design hours or hiring external web developers.
Landing Page and Form Builder
Drag-and-drop web tools enable non-technical users to design and publish responsive landing pages and customized web forms. Lead capture forms can be embedded on any website page to automatically collect prospect information and route new sign-ups directly into corresponding marketing automations.
Custom Sales and Attribution Reporting
Reporting tools provide custom dashboards to evaluate sales performance, revenue attribution, and campaign metrics. Users can query performance insights through single prompts or export live contact, deal, and campaign data directly into connected spreadsheet platforms for advanced reporting.
