Bïrch is an automated performance marketing platform designed to streamline ad management and execution across multiple digital advertising channels. Built for growth marketing teams, campaign managers, and advertising agencies, the platform automates repetitive operational tasks involved in running paid social and search advertising campaigns. Bïrch functions as an official partner for Meta (including Facebook and Instagram), TikTok, Google Ads, and Snapchat. By connecting these advertising channels into a unified workspace, the software enables marketing teams to launch campaigns faster, optimize ad spend, and maintain continuous control over campaign performance across platforms without relying on custom code or scripts.
The platform's core automation functionality relies on a flexible rule builder that allows users to create automated workflows using more than 20 distinct actions. Marketers can set up nested conditions using AND and OR logical operators, compare metrics across identical or differing time periods, and apply relative ranking conditions based on relative asset performance. To simplify rule creation, Bïrch offers pre-built automation strategies, which are ready-to-apply rule bundles that package established ad management techniques from performance marketers. In addition, the platform includes automated logging and debugging tools, allowing teams to track which ads were affected by rules and analyze historical rule execution.
For campaign deployment and content management, Bïrch provides an ad generator called Launcher and an automated post boosting feature. Launcher allows marketers to set up and launch multiple ad sets simultaneously, containing up to 50 ads per ad set. It integrates with Google Drive for direct media uploads, uses macros to automatically tag campaigns, ad sets, and ads, and performs pre-launch validation checks to identify advertisements that are likely to fail platform review. The organic post boosting module automatically converts Facebook and Instagram posts into active ads whenever organic engagement, impressions, click rates, or specific text keywords satisfy custom user-defined conditions.
To evaluate ad content and campaign metrics, Bïrch features an Explorer module for creative analysis alongside reporting and external data integrations. Explorer analyzes video clips and image advertisements to detect creative fatigue, group similar ads, and allow marketers to pause failing assets or replace creatives with a single button. The software integrates directly with Slack for alerts and channel reporting, with Google Sheets for custom audience sync and formula building, and with third-party tracking services including Google Analytics, Adjust, Hyros, Wicked Reports, and AppsFlyer. These integrations enable teams to construct custom metrics and drive rules using consolidated external attribution data.
Performance teams construct complex automated rules choosing from over 20 available actions. Users group criteria with logical operators like AND and OR to pause underperforming campaigns, adjust budgets, or compare metrics across historical periods automatically. They can also apply pre-built strategy bundles to implement established management techniques without building custom logic from scratch, ensuring campaign rules execute continuously across Meta, TikTok, Google Ads, and Snapchat.
Bulk Launching Ad Sets and Creatives
Growth teams set up and launch multiple ad sets simultaneously using the Launcher feature, placing up to 50 ads within each set. Bïrch uses macros to tag assets automatically upon creation and executes validation checks prior to publishing to highlight ads that are likely to fail platform review. Teams can also connect Google Drive folders directly to Launcher to generate multiple ad set combinations quickly from uploaded creative assets.
Detecting Creative Fatigue and Swapping Assets
Marketers use the Explorer module to monitor ad creative longevity and analyze which video clips or commercials yield strong performance results. The system categorizes creative groups and flags tired ads that have lost momentum or dropped in efficiency. Advertisers can pause underperforming assets or execute creative replacements across grouped campaigns with a single button click directly within the Bïrch dashboard.
Automating Organic Social Post Boosting
E-commerce brands convert high-performing organic social posts on Instagram and Facebook into active ad campaigns automatically. Teams set rule conditions based on organic impressions, engagement levels, click rates, or specific text keywords. When an organic post meets the defined thresholds, Bïrch creates and launches the ad automatically using pre-saved budget, audience targeting, and display schedule settings.
Integrating External Attribution and Custom Metrics
Advertisers pull attribution metrics and event data from external tracking services like Adjust, AppsFlyer, Hyros, Wicked Reports, Google Analytics, or Google Sheets directly into Bïrch. Marketers blend external conversion records with native ad platform numbers to calculate custom metrics and trigger rule-based optimizations across Meta, TikTok, Google, and Snapchat campaigns based on accurate third-party conversion data.
Scheduling Client and Stakeholder Reports
Agencies and campaign managers schedule multi-platform performance summaries to distribute automatically via email or Slack. Bïrch compiles channel data into visual charts over selectable timeframes. Agencies can customize these reports with white-label branding elements to present campaign progress and creative results directly to clients without spending manual hours assembling spreadsheets or extracting raw data from multiple advertising channels.
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Bïrch is an official partner for Meta (Facebook and Instagram), TikTok, Google Ads, and Snapchat. It provides direct ad management, automated rules, bulk campaign creation, and cross-platform reporting across all four of these advertising networks without requiring users to write custom scripts or manual code to manage multi-channel campaigns.
How many actions can be used in Bïrch's rule builder?
Bïrch's rule builder includes more than 20 distinct actions. Advertisers can combine these actions using nested AND/OR logical operators, metric-to-metric relative performance ranking, and historical time-period comparisons to automate routine campaign management tasks, budget adjustments, and performance monitoring across all connected ad networks.
How many ads can be created at once using the Launcher feature?
The Launcher feature allows users to set up multiple ad sets concurrently, with each ad set containing up to 50 ads. The tool connects with Google Drive to upload creative folders, runs pre-launch validation checks, and automatically assigns campaign tags using macros to streamline large-scale ad setup.
What does the Explorer feature do in Bïrch?
Explorer provides creative insights by analyzing video clips and image advertisements across campaigns. It groups ads intelligently, highlights strong performers of the week, and identifies tired creatives that have lost efficiency over time, allowing users to stop failing ads or replace creative files with a single button click.
How does automatic post boosting work in Bïrch?
Bïrch turns organic Instagram and Facebook posts into active ads based on defined criteria. Users set rules using parameters such as organic impressions, engagement levels, click rates, or post keywords. Once triggered, Bïrch deploys the post as an ad using pre-saved budget, audience targeting, and display schedule settings.
Can Bïrch integrate with third-party attribution platforms?
Yes, Bïrch integrates with attribution and tracking systems including Adjust, Hyros, Wicked Reports, AppsFlyer, and Google Analytics. Users can incorporate attribution events and metrics from these services directly into automated rule conditions and custom metric formulas to optimize ad spend based on accurate external conversion data.
How does Bïrch utilize Google Sheets data?
Bïrch uses Google Sheets data to set conditions for automated rules across Meta, TikTok, Google, and Snapchat ads. Marketers can build custom metric formulas using spreadsheet values and automatically update Meta Custom Audiences as new customer leads are added to a connected Google Sheets spreadsheet file.
What Slack functionality is available in Bïrch?
The Slack integration delivers automated alerts directly to team channels when rules trigger or performance threshold alerts occur. Users can also request and view campaign performance reports directly within Slack without opening separate ad manager dashboards or navigating away from their daily team communication workspace.
Does Bïrch support white-label reporting for agencies?
Yes, Bïrch provides automated reporting tools that allow agencies to generate cross-platform campaign summaries. Reports can be customized with white-label brand elements and scheduled for automatic distribution via email or Slack to present clear, professional results to external clients and stakeholders.
How do automation logs assist with campaign troubleshooting?
Bïrch maintains historical automation logs that track every rule execution across active campaigns. Marketers can review which specific ads were affected, analyze past rule results, trace diagnostic steps, and debug logic to understand why an automated rule fired or failed to trigger as expected.
Who uses Bïrch?
Bïrch is built for growth marketing leaders, performance marketing teams, senior campaign managers, e-commerce brands, and digital advertising agencies managing high-volume paid social and search advertising campaigns across Meta, TikTok, Google Ads, and Snapchat.
Performance Marketing Teams
Growth Marketing Leaders
Campaign Managers
E-commerce Businesses
Digital Marketing Agencies
Bïrch pros and cons
Until real users review Bïrch, this tab shows what the vendor highlights and the points worth checking — never invented opinions.
What Bïrch highlights
Vendor highlights that marketing teams spend 30% less time managing ads using its automation platform.
Offers over 20 automation actions with support for nested AND/OR conditions and historical metric comparisons.
Bulk Launcher enables setup of multiple ad sets containing up to 50 ads each with automated macro tagging.
Explorer feature identifies creative ad fatigue and provides single-button ad pausing or creative replacement.
Direct integration with external attribution tools like Adjust, Hyros, Wicked Reports, AppsFlyer, and Google Analytics.
Points to check before choosing
Pricing models, subscription tiers, and billing structures are not disclosed on the website.
Available customer support channels, response times, and service level agreements are not specified.
Attribution platform integrations (Adjust, Hyros, Wicked Reports, AppsFlyer) are stated primarily for Meta Ads rules rather than all connected channels.
Data residency, security certifications, and hosting specifications are not detailed on the vendor's web pages.
Bïrch features
Automation Rule Builder
Allows marketers to construct multi-step campaign automations using more than 20 available actions. The rule builder supports nested logic with AND and OR operators, metric comparison across identical or differing timeframes, and relative ranking conditions to control campaign behavior automatically across Meta, TikTok, Google Ads, and Snapchat platforms without relying on custom code or scripts.
Pre-Built Strategies
Provides rule bundles that package established ad management techniques into ready-to-use automation sets. Users can apply these pre-configured bundles in a couple of clicks to establish standard optimization routines across active campaigns, helping performance teams streamline execution without spending time building new automated rules from scratch.
Explorer Creative Intelligence
Analyzes video clips and commercial performance to provide creative insights across connected paid channels. Explorer groups ads intelligently, highlights strong-performing assets, and alerts users to fatigued creatives that have lost momentum, enabling single-button creative replacement or campaign pausing directly from the central dashboard without navigating away to separate advertising interfaces.
Bulk Ad Launcher
Facilitates high-volume ad set creation by allowing performance marketing teams to set up and launch multiple ad sets concurrently with up to 50 ads per set. The launcher integrates with Google Drive for direct creative uploads and automatically generates asset tags via macros to organize new campaigns, ad sets, and advertisements.
Pre-Launch Ad Validation
Scans draft advertisements for compliance issues before publishing across advertising networks. The pre-launch validation mechanism highlights ads that are likely to fail platform review, helping growth teams identify and fix potential approval issues prior to campaign launch so time and ad spend are not wasted on rejected advertisements.
Automated Post Boosting
Turns organic Facebook and Instagram posts into active ads automatically. Users define trigger conditions based on organic impressions, engagement levels, click rates, or specific post text keywords, while Bïrch applies pre-saved targeting, schedule, and budget parameters whenever new organic content satisfies the defined performance rules across social channels.
Custom Metrics Generator
Enables users to build custom metric formulas using mathematical calculations or static numerical variables. Formulas can synthesize data from ad platforms, Google Sheets, and external attribution services like Adjust, Hyros, Wicked Reports, or AppsFlyer to calculate unique metrics tailored specifically to custom performance marketing objectives across active ad campaigns.
Cross-Platform Scheduled Reports
Generates visual reports across connected ad platforms on demand or on an automated schedule. Reports compile cross-channel performance data into uniform charts across selected timeframes for internal teams or external stakeholders, allowing marketers to follow campaign metrics and creative performance across all active advertising channels from one central location.
White Label Client Reporting
Allows agencies to customize external campaign performance reports with custom visual brand elements, providing client-ready reporting across Meta, TikTok, Google Ads, and Snapchat campaigns. Marketing agencies can apply white-label elements to present professional results and visual charts directly to external clients and stakeholders on an automated schedule or on demand.
Automation Logs and Debugging
Maintains detailed historical records explaining why automated rules executed or did not execute across active campaigns. Marketers can review affected ads, trace diagnostic troubleshooting steps, and debug rule conditions using past log data to analyze performance results and refine automated rule triggers over time across Meta, TikTok, Google, and Snapchat.
Slack Integration and Alerts
Delivers real-time notifications directly into Slack channels whenever automated rules trigger or performance threshold alerts occur. Users can pull campaign reports directly within their team communication workspace for quick answers and ongoing campaign insights without having to open separate advertising platform dashboards or leave Slack.
High and Low Audience Analysis
Evaluates campaign targeting parameters to identify top-performing and underperforming audience segments across active ad campaigns. By pinpointing which audience groups deliver campaign results and which fail to perform, performance teams can refine targeting parameters, adjust bidding, and optimize overall budget allocation toward effective demographics across all advertising platforms.
Bïrch pricing
We don't publish prices: they change often and differ by country. Check current plans on Bïrch's own pricing page.
Bïrch's website does not provide information regarding subscription tiers, pricing plans, billing units, custom quotes, or available payment schedules.
Bïrch integrates with four major advertising networks: Meta (Facebook and Instagram), TikTok, Google Ads, and Snapchat. It connects with Slack for workspace alerts and performance report delivery, and with Google Drive for bulk creative folder uploads into the Meta Media Library and ad set creation within Launcher. Spreadsheets integrate via Google Sheets to supply custom ad performance data, trigger rule conditions, build formulas, and automatically update Meta Custom Audiences from customer lists. Web analytics and mobile measurement integrations include Google Analytics, Adjust, Hyros, Wicked Reports, and AppsFlyer to supply attribution metrics and conversion events for rule building and creative reporting dashboards.
Meta
TikTok
Google Ads
Snapchat
Slack
Google Drive
Google Sheets
Google Analytics
Adjust
Hyros
Wicked Reports
AppsFlyer
Bïrch support
Bïrch provides campaign monitoring and operational notifications via Slack channels and email alerts. For rule troubleshooting, the software offers historical automation logs that allow users to debug why specific automated actions fired or failed to fire. Specific direct support channels, help desk contact details, live chat availability, or onboarding programs are not explicitly described on the vendor's website.
Bïrch reviews
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How this page was made
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This page was written with AI from 3 pages of bir.ch's own website (read on Sep 15, 2026) and checked automatically: no copied wording, no prices, and no figure that isn't on the vendor's site. Nobody on our team has tested Bïrch.
