MADi AI and Recommendation Engine
MADi AI utilizes 15 years of platform data to analyze business marketing performance, identify promotional gaps, and deliver strategy recommendations. The AI integration assists small businesses with content generation and optimizes online content to improve brand visibility within AI-generated search engine results, helping maximize return on ad spend and marketing efforts.
Website Builder and Drag-and-Drop Editor
The platform offers customizable website templates tailored to specific commercial industries. Users or assigned designers create mobile-friendly websites and targeted landing pages using an editor with drag-and-drop functionality. For real estate professionals, the site builder integrates with IDX Broker to display live property listings directly on broker websites, while e-commerce templates support digital shopfronts.
Social Media Management and CaptionAI
Marketing 360 Social provides a unified dashboard to schedule and publish posts across Facebook, Instagram, TikTok, and LinkedIn. It includes CaptionAI for caption generation, a royalty-free Pexels image library, and tools to repurpose blog posts into social content. Users can view post status on a calendar and manage direct messages or comments.
Multi-Channel Advertising
The Ads module manages paid digital advertising across Google, Facebook, Instagram, YouTube, and Bing. The system supports ad campaign strategy design, ad asset creation, and budget management. Specialized agency marketers optimize ad performance over time, while analytics dashboards track lead volume and return on ad spend across all active ad networks.
Reputation Management
Marketing 360 Reputation allows companies to monitor and collect online client feedback. Businesses can send review requests to customers via text or email, track review scores across external sites, and display automated customer review widgets on their websites. The system tracks an overall Rating Score to help businesses monitor brand credibility.
Customer Relationship Management (CRM)
The native CRM centralizes contact management for leads, members, clients, trainers, and business partners. Users track sales deals, project progress, client communications, purchase histories, and appointment calendars in a single database. Custom contact lists can be segmented within the system to support targeted email marketing campaigns, property inquiries, or recurring membership administration.
Payments and Point of Sale (POS)
Marketing 360 Payments and POS handle digital and in-person transactions. Businesses can process credit cards, send custom invoices, and set up recurring billing for memberships or subscriptions. A mobile app for iOS and Android allows field service professionals or pop-up merchants to process payments, track open invoices, and manage inventory on the go.
Content Marketing and SEO
The platform creates and publishes weekly content assets, including blog posts, social updates, and Google Business Profile posts. The SEO toolset monitors keyword rankings and organic search traffic over time. Content marketing strategies aim to generate lower-cost organic leads by improving visibility on major search engines and AI search engines.
Listings Management
Listings software syndicates accurate business information across more than 50 local online directories, review platforms, and mobile applications. By keeping business name, address, phone number, and operational details synchronized across every third-party channel, companies build local search authority and ensure prospective local customers always find consistent location data.
Marketing 360 Intelligence Reports
Intelligence provides unified performance reporting and analytics across all organic, paid, social, and website channels. Users view metrics on website traffic sessions, lead conversions, ad spend performance, and revenue generation. Clear visual reports allow business owners to make data-backed adjustments to marketing budgets and strategic initiatives.
Custom Website Forms Builder
The Forms tool allows users to build customizable web forms that sync data into the platform CRM. Users can create contact forms, free trial membership applications, showing request forms, stager billing forms, and custom customer survey forms. Styles can be edited to match overall brand guidelines without coding.
Automated Email Marketing
The email marketing tool includes pre-designed email templates for various industries, such as fitness and e-commerce. Users can design automated email nurture sequences to convert incoming leads, share market trends, promote sales, or send monthly newsletters to contacts, keeping the brand top of mind for past and prospective clients.
