Vibe: Marketing software

Vibe is a streaming television advertising platform that lets users run targeted ad campaigns across hundreds of channels.

Collaboration & Productivity Marketing

What is Vibe?

Vibe is a streaming television advertising software platform, now part of Walmart, built to unlock connected television advertising for performance marketers, growth teams, and businesses of all sizes. The software connects advertisers directly with a streaming inventory comprising over 500 channels and application environments. By combining video ads on television with digital targeting, control, and real-time measurement, Vibe enables organizations to scale campaign reach and build customer pipelines.

To assist with video ad creation, Vibe provides Vibe Studio, an automated creative solution driven by generative artificial intelligence. Advertisers can generate a custom, television-ready advertisement in under 2 minutes—or as fast as 10 seconds—simply by submitting their business website URL. The technology extracts visual assets, text, and imagery from the specified web page to assemble a commercial designed for connected TV environments. This process requires no scriptwriting, video production experience, or editing software, and is available at zero extra cost, with no fees or trials attached.

Campaign setup on Vibe focuses on flexible audience targeting controls designed to reach specific viewer segments and limit wasted ad impressions. Marketers can segment audiences using in-market parameters, lookalike modeling, and geographic targeting. These capabilities accommodate a wide range of marketing objectives. For instance, physical retail businesses can restrict ad delivery to households within their local trade areas to increase store visits, while B2B companies can engage decision-makers with unskippable ads tailored to B2B conversion cycles.

To support campaign efficiency, Vibe combines artificial intelligence optimization algorithms with measurement and reporting tools. The platform tracks ad exposure across screens, providing marketers with clear, real-time metrics to guide budget allocation and campaign adjustments. Performance tracking spans multiple conversion types, allowing organizations to monitor how streaming TV advertisements influence web traffic, mobile application installations, demo requests, inbound phone calls, and local foot traffic.

Vibe connects into marketing technology stacks through native integrations with over 20 technology partners across analytics, attribution, e-commerce, customer data, and dashboarding categories. The software syncs with tools like Klaviyo, Shopify, Google Analytics, AppsFlyer, Adjust, Singular, and HubSpot. By linking customer relationship data and web tracking tags directly into Vibe, marketers can activate first-party audiences, retarget customers on connected television, and analyze campaign impact across sales channels.

Main category: Marketing
Also listed in: Collaboration & Productivity
Official website: vibe.co
Status: Not yet published

Vibe use cases

Mobile App Installs and Mobile Game Growth

Mobile app developers and gaming studios utilize Vibe to drive app downloads and scale user acquisition through connected TV advertising. By connecting Vibe with mobile measurement partners like AppsFlyer, Adjust, Singular, Airbridge, and Kochava, marketers can directly measure cost per install, track downstream in-app event conversions, and optimize post-view revenue. Advertisers select from over 500 streaming channels like Roku and Tubi to reach mobile users on big screens.

B2B Lead Generation and Pipeline Building

B2B organizations leverage Vibe to target key enterprise decision-makers and generate qualified sales leads. Marketers deploy unskippable video creative to in-market and lookalike audience segments matching their ideal customer profile. Integrated attribution platforms like Northbeam, Triple Whale, and Haus allow B2B growth teams to track real-time campaign performance, evaluate conversion cycles, and measure how connected TV ad exposures directly contribute to booked product demos and sales pipeline revenue.

Local Retail Foot Traffic and Store Marketing

Physical retail locations and store networks use Vibe to direct local shoppers into physical store locations. Marketers implement precision geographic targeting to show video ads exclusively to households within designated local trade areas. Running creative on streaming services such as Hulu and Peacock, retailers measure foot traffic lift through Vibe's real-time performance dashboard, validating store visits generated by streaming TV ad spend.

E-Commerce Store Conversions and Sales Tracking

E-commerce brands connect Vibe to online web store platforms such as Shopify, WooCommerce, BigCommerce, Adobe Commerce, and Squarespace to measure digital sales impact. By implementing tracking tags, marketers monitor real-time website traffic, store interactions, and checkout sales driven by streaming television ads. E-commerce teams use these insights alongside AI-powered campaign optimization tools to scale channels and analyze return on ad spend.

Re-engaging First-Party Audiences via Customer Data Platforms

Marketing teams activate first-party customer records on streaming TV by syncing Vibe with customer data clouds and marketing automation systems like Klaviyo, HubSpot, Twilio Segment, Mailchimp, and Tealium. Organizations transfer targeted customer lists, email subscribers, and segmented contacts into Vibe to deliver retargeting video ads across connected TV screens, reinforcing email marketing workflows and boosting campaign retention outcomes.

Automated Video Ad Asset Production with Vibe Studio

Businesses lacking in-house video creation resources use Vibe Studio to produce television-ready commercial assets. Marketing teams input their public website URL into the platform, allowing generative AI technology to extract existing brand graphics, images, and messaging. The platform automatically generates on-brand TV creative in under 2 minutes at zero creative production cost, enabling companies to launch streaming television ads without hiring video production agencies.

Alternatives to Vibe

Other tools in Marketing, listed A–Z. No vendor pays to appear here.

Vista SocialVista Social is a social media management platform that provides tools for content scheduling, account management, and performance tracking. It is built for marketing teams looking to streamline their social media operations and manage multiple brand channels. Volza

VWOVWO is a digital experience optimization platform for testing and personalizing websites and mobile applications. Organizations use it to analyze customer behavior, build tailored user journeys, and improve conversion rates.

Wati.ioWati.io is a customer engagement platform that unifies messaging across channels like WhatsApp, Instagram, and Facebook into one inbox. It is used by teams to automate interactions, qualify leads, and manage customer conversations.

WebinarJamWebinarJam is a web-based platform for hosting live and automated video events with high-definition streaming. Content creators, coaches, and businesses use it to present online, present offers, and convert audience members into customers. WhatConvertsWhatConverts is a lead tracking platform that captures and organizes call, form, and campaign attribution data. Marketing agencies and businesses use it to evaluate conversion sources, qualify incoming leads, and analyze campaign performance.

WiseStampWiseStamp is an email signature management platform that standardizes and automates employee signatures across organizational email systems. It allows marketing and IT teams to enforce brand consistency, maintain compliance, and add call-to-action banners.

WistiaWistia is a video hosting and webinar platform designed for businesses to record, edit, and stream content. Marketing teams use it to publish ad-free videos, host interactive online events, and track viewer engagement metrics.

Vibe FAQs

What is Vibe and what does the platform do?

Vibe is a streaming TV advertising software platform, now part of Walmart, designed to help marketers run and measure connected television ad campaigns. The platform grants access to over 500 streaming channels, allowing businesses of all sizes to broadcast video creative during shows and live events. It offers AI-powered campaign optimization, audience targeting, and multi-screen performance tracking to drive measurable revenue.

How does Vibe Studio generate TV advertisements from a website URL?

Vibe Studio uses generative AI technology to transform web pages into television-ready video commercials. Users input their website URL, and the tool automatically extracts visual assets, logos, copy, and brand styling from the site. It crafts an on-brand commercial in under 2 minutes or as little as 10 seconds, requiring no video production tools or scriptwriting.

Does Vibe charge fees for using Vibe Studio to create ad creative?

According to Vibe's website, Vibe Studio is completely free to use. There are no fees, no trial periods, and no catch. Advertisers can generate studio-quality, custom video creative for their connected TV campaigns at zero extra cost, eliminating traditional video production costs.

What types of streaming channels are available on Vibe?

Vibe provides inventory across more than 500 streaming television channels and apps. Marketers can place ads on entertainment networks, movie channels, live sports networks, and local news stations. Options include AMC, Comedy Central, Bravo, Bloomberg, BBC America, Crunchyroll, and regional news broadcasts across major metropolitan areas.

What audience targeting capabilities does Vibe offer?

Vibe offers targeting features including in-market behavioral segments, lookalike audience profiles, and geographic targeting. These controls allow advertisers to reach prospective buyers matching their ideal customer profile, target shoppers within specific retail trade areas, or deliver ads to specific household demographics without wasting impressions on off-target viewers.

How do mobile app developers track app installs generated by Vibe TV ads?

Mobile application and gaming developers track performance by connecting Vibe with mobile measurement partners such as AppsFlyer, Adjust, Singular, Kochava, Gamesight, Airbridge, and Branch. This integration enables cross-device attribution, allowing growth teams to track app installs, measure cost per install, and monitor post-install in-app events generated by TV ad viewings.

Can B2B companies use Vibe for lead generation and pipeline growth?

Yes, B2B companies use Vibe to build qualified sales pipelines and capture lead demand. By targeting in-market and lookalike audiences aligned with their ideal buyer profiles, B2B marketers present unskippable video creative to enterprise decision-makers. Conversion outcomes like demo requests are tracked through integrated attribution platforms like Northbeam, Haus, and Triple Whale.

How does Vibe track store sales and visitor behavior for e-commerce sites?

Vibe connects with popular e-commerce platforms including Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, and WordPress. Marketers implement conversion tracking tags to monitor site visitors, online shopping activity, and order checkouts driven by streaming TV ad exposure, viewing performance metrics directly within Vibe's analytics dashboard.

What customer support channels does Vibe provide to users?

Vibe provides an online Help Center featuring documentation and resource articles to assist users with platform setup and navigation. In addition, Vibe provides consultative customer support, offering guidance on campaign optimization, tracking setup, and custom event configuration to help advertisers achieve their target key performance indicators.

How do retail businesses measure foot traffic from Vibe TV campaigns?

Physical retail businesses utilize Vibe's geographic targeting to reach households in their surrounding trade areas. Marketers run ads on streaming platforms like Hulu and Peacock, then evaluate store visits using Vibe's real-time performance dashboard to measure foot traffic lift and verify offline return on investment.

Who uses Vibe?

Vibe is built for performance marketers, growth specialists, media buyers, and marketing executives across businesses of all sizes, ranging from early-stage startups to large enterprises. The software serves organizations across B2B software, retail and commercial shopping centers, mobile app developers, mobile gaming companies, and e-commerce retail stores.

Startups
Large companies
B2B organizations
Retailers
Mobile app & game developers
E-commerce businesses
Performance marketers

Vibe pros and cons

Until real users review Vibe, this tab shows what the vendor highlights and the points worth checking — never invented opinions.

What Vibe highlights

Access to more than 500 streaming TV channels and application environments including major networks and regional news
Automated generative AI video commercial production via Vibe Studio in under 2 minutes at no additional cost
Integration network connecting with over 20 third-party platforms across mobile attribution, CDPs, and web analytics
Real-time performance tracking and AI-driven campaign optimization across screens
Targeting capabilities tailored for B2B sales pipelines, mobile app installs, and local retail foot traffic

Points to check before choosing

The site does not state minimum campaign spend or ad budget requirements
Details regarding user seat permissions and team account administration are not provided on the website
The vendor's site does not state contract length commitments or billing frequency options
Data residency options and international geographic targeting coverage are not specified on the website

Vibe features

Vibe Studio Generative AI Commercial Creation

Vibe Studio automatically creates television-ready video advertisements in under 2 minutes or as little as 10 seconds. Users enter a company website URL, and the platform's generative AI extracts relevant brand imagery, copy, and visual styling to produce customized video creative. The tool involves zero fees, no trial periods, and no editing skills, providing an instant ad production solution.

Broad Channel Inventory Access

Allows advertisers to deliver video ads across a library of over 500 streaming television channels and application environments. Marketers can place creative assets during live events, sports broadcasts, movies, and TV shows on networks such as AMC, Comedy Central, Bravo, Bloomberg, BBC America, Crunchyroll, AFV Clips, and regional news networks.

Audience Segmentation and Targeting

Enables precise audience targeting using in-market behavioral segments, demographic parameters, and custom lookalike audience profiles. Marketers can narrow ad delivery to reach viewer groups that align with their ideal customer profile, avoiding unneeded views and focusing ad spend on viewers most likely to convert.

Precision Geographic Targeting

Provides geographic targeting features designed for local businesses, physical retailers, and location-specific campaigns. Advertisers can restrict video ad delivery to households located within specific regional trade areas, postal codes, or municipal boundaries, ensuring that advertisements reach shoppers in physical proximity to physical retail stores.

AI-Powered Campaign Optimization

Utilizes artificial intelligence algorithms to continuously optimize campaign settings and ad placement outcomes in real time. The software evaluates performance parameters across streaming environments to adjust budget distribution and delivery mechanisms, helping advertisers maximize campaign yield and achieve target key performance indicators across active channels.

Multi-Screen Performance Measurement Dashboard

Features a central analytics dashboard that monitors campaign performance across every streaming screen in real time. Marketers gain visibility into key metrics, including ad impressions, direct site traffic lift, app downloads, phone calls, and revenue outcomes, allowing teams to make data-driven budget adjustments with clarity and confidence.

Mobile Measurement Partner Integrations

Connects directly with mobile measurement partners like AppsFlyer, Adjust, Singular, Kochava, Gamesight, Airbridge, and Branch. Mobile app publishers and game developers can track cross-device performance, calculate exact cost per install, record downstream in-app conversion events, and attribute mobile growth directly to streaming TV ad exposure.

CDP and Customer Data Synchronization

Integrates with customer data platforms and automated marketing tools including Klaviyo, Twilio Segment, HubSpot, Amperity, Clay, Customer.io, Fivetran, Mailchimp, mParticle by Rokt, Omnisend, and Tealium. Users can sync first-party customer files directly to Vibe to activate targeted retargeting campaigns on connected television screens efficiently.

Incrementality and Halo Effect Analytics

Interfaces with specialized attribution and measurement services such as Northbeam, Triple Whale, Haus, WorkMagic, INCRMNTAL, Fospha, Prescient AI, Lifesight, Paramark, and Stella. Marketers can evaluate campaign incrementality, daily media mix modeling, daily iROAS, and cross-channel halo effects across all of their sales channels.

E-Commerce Store Tracking Integration

Integrates directly with online store builders including Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, Wix, GoDaddy Website Builder, GoHighLevel, and WordPress. E-commerce teams can deploy tracking scripts without technical code edits to monitor visitor behavior, web traffic, and direct checkout conversions driven by TV ads.

Event Ticket Sales Attribution

Connects with event ticketing platforms including Ticketmaster and Eventbrite to track event promotion performance. Entertainment organizers and event promoters can broadcast television commercials for upcoming live events and measure subsequent ticket purchases attributed directly to campaign impressions without requiring extra complex setup.

Inbound Call and Lead Conversion Tracking

Integrates with phone call attribution and conversation intelligence tools such as CallRail and Invoca. Businesses running response-oriented TV ads can track incoming phone calls, SMS interactions, and chat conversions triggered by television ad viewings, mapping offline phone leads back to specific connected TV ad campaigns.

Vibe pricing

We don't publish prices: they change often and differ by country. Check current plans on Vibe's own pricing page.

Vibe's website does not outline subscription plans, seat-based pricing, or recurring platform fees. The vendor states that the Vibe Studio AI video ad generator is available at zero cost without fees or trial restrictions, while campaign expenses depend on ad delivery choices.

Free plan: Not stated on the site
Free trial: Not stated on the site

See Vibe pricing

Vibe integrations

Vibe connects with over 20 external software platforms across categories including mobile attribution, customer data platforms, analytics, web store builders, attribution modeling, and dashboarding platforms. These integrations allow organizations to sync audience records and map streaming TV metrics directly to their overall technology stack.

Klaviyo
Shopify
Google Analytics
AppsFlyer
Adjust
Singular
Airbridge
Branch
Gamesight
Kochava
Twilio Segment
HubSpot
Amperity
Clay
Customer.io
Fivetran
Mailchimp
mParticle by Rokt
Omnisend
Tealium
Northbeam
Triple Whale
WorkMagic
CallRail
Fairing
Fospha
Haus
INCRMNTAL
Invoca
Lifesight
Paramark
Prescient AI
Stella
Ticketmaster
Google Tag Manager
Adobe Commerce
BigCommerce
Eventbrite
Freshpaint
GoDaddy Website Builder
GoHighLevel
OursPrivacy
Squarespace
Wix
WooCommerce
WordPress
Adverity

Vibe support

Vibe offers customer assistance through an online Help Center containing documentation and resource articles. The vendor also provides consultative support to help marketers configure trackable conversion events, define KPIs, and optimize campaigns.

Help Center
Consultative support

Vibe reviews

We don't show a rating for Vibe until at least 10 real users have reviewed it — so far, 0 of 10. Reviews are read and approved by hand; none are identity-verified, but none are bought or invented either.

How this page was made

Prepared by our automated operator · Awaiting review by the publisher (not shown to search engines until approved)

This page was written with AI from 8 pages of vibe.co's own website (read on Sep 16, 2026) and checked automatically: no copied wording, no prices, and no figure that isn't on the vendor's site. Nobody on our team has tested Vibe.

Report an error on this page · Are you the vendor?