Maven AI Repricing Engine
Maven is Aura's proprietary artificial intelligence engine that drives catalog repricing across sales channels. Rather than simply undercutting the lowest competitor price, Maven evaluates broader market trends. It identifies prices that result in Buy Box loss, tests competitor reactions through timed price adjustments, and dynamically adapts strategies as market conditions shift, enabling sellers to balance Buy Box ownership with margin expansion.
10-Second Repricing Speed
Aura offers repricing execution speeds as fast as 10 seconds across connected Amazon and Walmart listings. The engine rapidly detects market fluctuations and competitor adjustments, executing necessary price changes almost instantaneously. This high-frequency performance ensures listings maintain optimal pricing positions, helping sellers capture Buy Box opportunities before competing listings can respond.
Automated Minimum and Maximum Prices
The auto min/max feature automatically calculates price floors and ceilings to safeguard profit margins. Users can allow the AI to learn the highest price ceiling each listing can achieve without losing the Buy Box. By establishing automated boundaries, the platform prevents price erosion while ensuring listings do not drop below specified profitability thresholds.
Timed Price Spikes
Maven incorporates controlled, timed price spikes to evaluate competitor pricing behavior in real time. By raising prices temporarily, the engine tests how rival sellers react and checks whether the Buy Box can be maintained at a higher price point. This probing mechanism helps identify the highest sustainable price for each listing.
Pricing Activity Log
Aura provides a detailed activity log that records every pricing update executed across a seller's catalog. The log displays the exact timestamp, the old and new prices, and the specific reasoning behind each adjustment. This detailed tracking gives merchants complete visibility into AI actions and helps verify strategy performance.
Automated Workflows and Scheduling
The workflow system allows users to automate strategy shifts, listing management tasks, and schedule-based pricing rules. Merchants can create conditions that trigger strategy alterations or time-based schedules to adjust pricing behavior during specific days or hours, reducing manual intervention in daily catalog maintenance.
Bulk Upload Management
Aura includes a bulk upload feature that permits sellers to update product settings, cost structures, and repricing rules across multiple listings simultaneously. Compatible with both Amazon and Walmart inventories, bulk uploads streamline administrative work when onboarding new products, adjusting cost bases, or modifying catalog strategies across extensive store inventories.
Exportable Reports and Data Analytics
The platform offers reporting tools that allow merchants to export comprehensive listing, pricing, and competitor data. Sellers can analyze performance trends, review competitor price positions, and extract raw metrics to make informed inventory and strategy decisions. These exportable reports provide real-time insights into catalog performance across connected marketplace accounts.
Walmart Marketplace Integration
In addition to Amazon, Aura includes native support for Walmart Marketplace. The system applies its automated repricing algorithms to Walmart listings, allowing sellers to manage multi-channel pricing strategies from a centralized dashboard. Merchants can monitor competitor movements and automate pricing 24 hours a day across both major marketplace platforms simultaneously.
Mobile Support
Aura provides mobile support, allowing sellers to monitor pricing performance and manage listing details from mobile devices. Merchants can access real-time store metrics, review recent pricing activity, check listing status, and make necessary strategy adjustments while working away from their desktop environment, maintaining complete operational visibility on the go.
Cost and Data Synchronization
The software features integration capabilities designed to automatically sync cost data and listing information from external seller tools. By maintaining synchronized cost metrics across systems, Aura ensures that automated price floor calculations accurately reflect up-to-date item costs and gross profit requirements, eliminating manual spreadsheet updates and data entry errors.
FBA and FBM Support
Aura natively supports both Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) listing types. The repricing engine adapts its logic based on the fulfillment method used, taking into account competition between FBA and FBM sellers to optimize pricing and Buy Box win rates for each item.
